Behind the Scenes with River Island

It was half a decade since River Island shot their last ad campaign and it seems the British fashion retailer are on somewhat of a roll. For Spring/Summer 2012, the River Island ad team flew "across the pond" to LA to shoot their latest advertising campaign. 

I have shared with you, the behind the scenes video released showing River Island in action on location in Lala Land, which really is a hell of a lot of fun. Enjoy!

Do you shop in River Island? Are you a fan of River Island's advertisements? 

WONDER FULL