River Island Vogue Off

River Island really are on a roll and are gearing up for Spring/Summer '12 with another fun and over the top campaign. Just like the uber glossy, flirtatious editorial campaign, the latest viral campaign is manic, over the top, fun and utterly crazy from the word go.

What do you make of River Island's latest campaign? Is it what you'd expect from them?

I'd say so. River Island has always been a brand that is slightly in your face, primarily aimed at those who enjoy accessorizing to the max and this video is certainly going for the max.

Have fun!

WONDER FULL

Behind the Scenes with River Island

It was half a decade since River Island shot their last ad campaign and it seems the British fashion retailer are on somewhat of a roll. For Spring/Summer 2012, the River Island ad team flew "across the pond" to LA to shoot their latest advertising campaign. 

I have shared with you, the behind the scenes video released showing River Island in action on location in Lala Land, which really is a hell of a lot of fun. Enjoy!

Do you shop in River Island? Are you a fan of River Island's advertisements? 

WONDER FULL