Monday, 5 March 2012

River Island Vogue Off

River Island really are on a roll and are gearing up for Spring/Summer '12 with another fun and over the top campaign. Just like the uber glossy, flirtatious editorial campaign, the latest viral campaign is manic, over the top, fun and utterly crazy from the word go.

What do you make of River Island's latest campaign? Is it what you'd expect from them?

I'd say so. River Island has always been a brand that is slightly in your face, primarily aimed at those who enjoy accessorizing to the max and this video is certainly going for the max.

Have fun!


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